COMMERCE / PROJECT CASE STUDY
Rare Root Collections.
A streetwear brand experience rooted in discipline and creative culture.
SMTCRE8 / CASE FILERare Root CollectionsCommerce
01 / THE PROBLEM
Why this exists.
Independent fashion brands need a visual identity that reaches customers online.
02 / THE DIRECTION
The bigger idea.
Branded apparel storytelling and commerce-oriented presentation.
03 / WHAT'S BEING EXPLORED
System components.
- Brand story and visual direction
- Digital storefront exploration
04 / CONTRIBUTION
The creative role.
Brand/product experience exploration.